Sell your products in the EU with confidence

 

Welcome to your personal EU Authorised Representative Service - without the complication or headaches

If you're based outside of the EU and you want to sell products to customer in Northern Ireland or the EU, you've likely heard of the new General Product Safety Regulation (GPSR).

And if you have you're probably feeling…

  • A little lost in the legal jargon
  • Worried you’ve missed something important
  • Unsure if this even applies to you
  • Pressured by distributors, marketplaces, or customs for answers

You’re not alone.

We talk to SMEs like yours every day.

Small business owners who just want clear guidance, practical help and the peace of mind that they’re doing things right.

Good news: that’s exactly what we do at RepGuardia.

Our EU Authorised Representative service is perfect for small and mid-sized business es based in the UK or in across the rest-of world that want to:

  • Sell to the EU with confidence and clarity

  • Avoid fines, product recalls, or import issues

  • Stop spending hours on ChatGPT trying to figure out compliance regulations

  • Be taken seriously by distributors, retailers, and marketplaces

  • Focus on growing their business — not interpreting complicated legal documents

What you get with RepGuardia

When you sign up for our EU Authorised Representative service, you don’t just get an address. You get:

✅ A fully legal EU Authorised Representative under GPSR

✅ A clear step-by-step process that’s easy to follow

✅ A complete set of document templates to get you started

✅ Personal (human!) feedback on your paperwork before submission

✅ One-to-one support from real people (no bots, no ticket systems)

✅ The official EU address to add to your product labels

✅ A partner who responds to regulators on your behalf, if needed

The result?

🧘 Peace of mind.
📦 Fully compliant product range.
📈 Freedom to grow your business in the EU, without fear of red tape.

I want the Authorised Representative Service

You might be thinking:

“Is this really necessary?”

“Can’t I just keep doing what I’m doing?”

“This sounds like it’ll be expensive and complicated.”

We hear these concerns all the time and we get it.

Compliance feels like a maze.

But if you're selling in the EU, having an EU Authorised Representative is now a legal requirement under GPSR.

Let us help you tick the box and feel completely supported doing it.

 

Get EU Authorised Representation today

How it works

Step 1: Sign Up
Get immediate access to your account and all the templates for the documents you need to be GPSR compliant.

Step 2: Fill in your templates
We provide clear, pre-written templates for your compliance documentation. Easy to understand, easy to complete. 

Step 3: Submit for review
Send your completed documents to us. We personally review everything, suggest any changes, and make sure it's all in order.

Step 4: Get approved, add our details + authorise us as your representative
Once we’ve approved your documents, we’ll give you the official EU address to add to your packaging or labels. You'll then confirm to us your authority to be your representative.

Step 5: Trade with confidence
You’re covered. We act as your official EU Authorised Representative under GPSR and we’re here if regulators need to get in touch.

We'll stay in touch throughout the year to ensure any new products are added to our file of your paperwork so we always have you sorted from a GPSR compliance perspective. Giving you one less thing for you to worry about. 

Sign me up for EU Authorised Representation

Who we are (and why people trust us)


RepGuardia exists to make GPSR compliance simple and stress-free. We’re not a faceless online service. We’re a real team with expertise in small business, who care about the work you do.

We’ve worked with hundreds of small companies who want to do things right but don’t have time to become legal experts.

Lucy Wheeler, known for her legal templates shop Lucy Legal, combines deep knowledge of small business law with a practical, friendly, get-it-done approach.

Vicky Shilling is based in the Republic of Ireland and is your Representative in the EU and small business champion, ready to represent you properly with the personal care you deserve.

With RepGuardia:

You’ll never feel like “just a number.”
You’ll always know what’s next.
And you’ll finally be able to stop worrying about compliance.

Sign up for EU Authorised Representation with us

FAQs

Stop stressing. Start selling in the EU.

Don’t let compliance hold your business back. RepGuardia makes it simple to trade legally in the EU, protect your products, and grow with confidence.

With our personal support, clear templates, and official EU address, you're not just ticking a box; you're building a stronger, safer business.

Get started today
Let’s take this off your plate — and off your mind.

 

Sign up for EU Authorised Representation