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Hi Retail Roar attendees! 

 

We're RepGuardia.

 

Does selling your products to the EU feel really complicated?

If so, we can help.

If you're based outside of the EU and you want to sell products to customers in Northern Ireland or the EU, you've likely heard of the General Product Safety Regulation (GPSR).

And if you have you're probably feeling…

  • A little lost in the legal jargon
  • Worried you’ve missed something important
  • Unsure if this even applies to you
  • Pressured by distributors, marketplaces, or customs for answers

You’re not alone.

We talk to businesses like yours every day.

Small business owners who just want clear guidance, practical help and the peace of mind that they’re doing things right.

Good news: we make the process of complying with GPSR and taking the steps that you need to take to be able to start selling to the EU much simpler.

 

We've put together access to our Step-By-Step GPSR Guide webinar as well as a special €50 discount on RepGuardia's EU Authorised Representative service just for Retail Roar sign ups so you can get trading in the EU with confidence.

 

I need this - send it to me!

Since the new General Product Safety Regulation (GPSR) came into effect in December 2024, we’ve been working hands-on with small businesses across the world as their EU Authorised Representatives.

 
We’ve seen first-hand what’s causing confusion, the costly mistakes even well-intentioned brands are making and how to get GPSR compliant the easy way.
 
Now we’re lifting the lid.
 
In this pre-recorded session, Lucy and Vicky from RepGuardia share:
  • What GPSR actually means for your business (in plain English)
  • Who really needs an EU Authorised Representative (and who doesn’t)
  • The biggest risks of getting it wrong — and how to avoid them
  • What we’ve learned over the past 12 months since the law came into force and helping 100+ small businesses get GPSR compliant
  • The exact documentation authorities need from you
  • How to make the process quick, affordable, and stress-free
If you’re a UK or non-EU brand selling products into the EU or Northern Ireland, or you're planning to, this webinar will help you stay compliant, stay profitable, and stay ahead.
 
Sign up and get instant access to the webinar replay and a special Retail Roar discount on our EU Authorised Representative service. 

Get the GPSR Step-By-Step Guide replay and a special Retail Roar discount on RepGuardia's EU Authorised Representative service

Why is GPSR important?

On 13th December 2024, it became a legal requirement that all businesses selling into the EU (and NI) had an authorised representative. 

The result ... a lot of business owners stopped selling to the EU. They feared the paperwork and cost and it was hard to find information about what steps to take. 

A year on from the legislation coming into effect we're lifting the lid on what you need know so that you can start selling to the EU, confidently, quickly and without too much red tape.

 

Who is this for?

This bundle is designed for business owners, and those within a business responsible for compliance who are:

✅ Based outside of the EU and Northern Ireland

✅ Want to sell into the EU with ease

✅ Unsure where to start with the necessary paperwork for GPSR. 

✅ Looking for personal (human!) feedback on GPSR your paperwork before submission

✅ Require a fully legal EU Authorised Representative under GPSR

 

Why should I grab this bundle now?

 

As we've heard at Retail Roar, most business owners in 2026 are looking for simplicity. Selling into some markets and navigating ever changing tariffs, is unpredictable.

Selling into the EU is not as complicated as it may seem and we're looking forward to sharing more. 

Sign up for free now to find out more about:

🧘 Selling in the EU with peace of mind.
📦 Fully compliant product range.
📈 Freedom to grow your business in the EU, without fear of red tape.

Understand trading in the EU

You might be thinking:

“Is this really necessary?”

“Can’t I just keep doing what I’m doing?”

“This sounds like it’ll be expensive and complicated.”

We hear these concerns all the time and we get it.

Compliance feels like a maze.

But if you're selling in the EU, having an EU Authorised Representative is now a legal requirement under GPSR.

Let us help you tick the box and feel completely supported doing it.

 

Watch the webinar and get GPSR compliant to trade in the EU

Who we are (and why people trust us)


RepGuardia exists to make GPSR compliance simple and stress-free. We’re not a faceless online service. We’re a real team with expertise in small business, who care about the work you do.

We’ve worked with hundreds of small companies who want to do things right but don’t have time to become legal experts.

Lucy Wheeler, known for her legal templates shop Lucy Legal, combines deep knowledge of small business law with a practical, friendly, get-it-done approach.

Vicky Shilling is based in the Republic of Ireland and is your Representative in the EU and small business champion, ready to represent you properly with the personal care you deserve.

With RepGuardia:

You’ll never feel like “just a number.”
You’ll always know what’s next.
And you’ll finally be able to stop worrying about compliance.

Grab the bundle and trade in the EU